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Top 7 Website Acquisition Strategies

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Top 7 Website Acquisition Strategies

Before undertaking a search for a website acquisition, a smart web user entrepreneur will stop and think about what she wants the site to do and how it will fit within her overall web business.

Here is a list of top 7 strategies to consider when buying a new website:

(1) Buy a site that has targeted traffic for a product or service you already produce or sell.

You can direct traffic from the new site to your products/services through advertising, email list or sales pages. This is a great way to establish a customer base very quickly but you have to be confident that the traffic is quality, targeted traffic.

Don't fall into the trap of buying a high traffic site that consumes lots of bandwidth but doesn't have the type of user you can leverage for revenue, otherwise you might be buying a liability, not an asset.
(2) Buy a site to generate advertising revenue.

In this instance, you might not change the site other than by working to increase …

The Advantage(s) of Buying a Website

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The Advantage(s) of Buying a Website

The big advantage of buying a site is you don't have to establish an audience and wait for the site to be indexed within search engines.
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Most webmasters, even those that don't know their SEO from their XML, will understand the benefit of link exchanges.

Even the most poorly managed sites should have some form of backlink network developed and return a result in the major search engines.

It may not be a top ten search result but it will be a result ready for you to optimize and improve.
Taking over a mature site (at least 12 months old) will mean you avoid the Google sandbox, a significant perk of buying established web property.

It really depends at what stage you take over a website as to how much of a step-up you gain and will no doubt reflect how much the owner will expect to receive for it (traffic for cash in simple terms).